DOI: 10.32702/2306-6814.2020.13-14.12
УДК: 334.73
М. О. Кравченко, К. С. Кизименко
ЕКСПЕРИМЕНТУВАННЯ ЯК ОБОВ'ЯЗКОВИЙ КОМПОНЕНТ МОДЕЛІ КОРПОРАТИВНОГО ПІДПРИЄМНИЦТВА
Анотація
У статті обгрунтовується доцільність методологічного опрацювання експериментування як компоненту моделі розроблення інновацій та внутрішнього корпоративного підприємництва. Визначається недостатність наукових праць щодо експериментування у інноваційній діяльності та внутрішньому корпоративному підприємництві, незважаючи на зростаючий практичний інтерес до нього серед менеджерів високої та середньої ланки. В статті розглядаються організаційні аспекти впровадження експериментування в практику внутрішнього корпоративного підприємництва, а саме: модель та структури організації експериментів у корпораціях, часові та ресурсні характеристики процесу проведення експерименту, практики та методи систематичного експериментування тощо. Визначається вплив експериментування на інноваційну активність організації. Узагальнюються та аналізуються наявні напрацювання, визначаються напрями досліджень, які, на нашу думку, заслуговують на детальний аналіз.
Ключові слова: інновація; корпоративне підприємництво; експеримент; експериментування.
Література
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M. Kravchenko, K. Kyzymenko
EXPERIMENTATION AS AN REQUIRED COMPONENT OF THE CORPORATE ENTREPRENEURSHIP MODEL
Summary
In this article the expediency of methodological elaboration of experimentation as an approach to innovation and corporate entrepreneurship in organizations are explored. The insufficiency of scientific works on experimentation in innovation activity and internal corporate entrepreneurship is determined, despite the growing practical interest in it among top and middle level managers. In the article this tendency are considered, a number of directions of researches, which, in our opinion, deserve the detailed analysis, are specified. Research in corporate strategy has come a long way since its early days as a purely casebased investigation. Today corporate strategy theory draws not only on ideas from many disciplines, but also develops its own concepts to better describe and predict strategic behavior. Methodologically, however, modern corporate strategy research relies primarily on observational methods using large datasets, developed either from primary or archival sources. An increased use of experiments to address the current integrative and interdisciplinary theory in corporate strategy and to complement existing methods are argued. An illustration of how an experimental approach can lead to useful insights, particularly in corporate strategy domains that have traditionally seen few applications of this methodology are provided. The main aspects of experimentation in internal corporate entrepreneurship in more detail are also considered, namely the main provisions of experimentation as a research tool, models and structures of experimentation in sustainable organizations, temporal and structural aspects of the experiment process, and what processes can affect innovation organizations, practices, methods, results of systematic experimentation, etc. The specific features of experimentation as an integral component of the innovative internal corporate entrepreneurship model are revealed. The fundamental methodological issues that should be solved for the introduction of systematic experimentation in the practice of internal innovative corporate entrepreneurship are determined.
Keywords: innovation; corporate entrepreneurship; experiment; experimenting.
References
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№ 13-14 2020, стор. 12 - 18
Рубрика: Економіка
Дата публікації: 2020-08-18
Кількість переглядів: 573
